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2004 October at effective web ministry notes

Archive for October, 2004

Recent Press

I’m trying to not make a big deal out of this…and I don’t want to sound like I’m being prideful. I am humbled and just wanted to say “Thank You” to those responsible.
This site has received some good recent press and, well, I’m very humbled. So, thank you to:

ForMinistry.com for their […]

Into the Mind of the Searcher

I finally have a chance to post some notes on how an internet searcher searches. I read a whitepaper called Into the Mind of the Searcher (pdf download), took some notes and posted them here.

Branding: Logo or Experience?

Great post today by Chris opining about whether branding is about a logo or an experience.
This reinforces the Branding Radio Ads I posted about earlier.
It’s about the target audience…it’s not about you.
Thanks, Chris, for the reminder!

Linking is Queen

In marketing your site, you should all know that content is king. Good content is what drives the site. So what’s the Queen?
Linking is Queen
There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc… Today, things have become more complex, with search engines now using a very […]

e-Market Building Resource

There is a new business web marketing blog that started last week called e-Market Building. With only 3 entries to date, it’s a pretty good resource. I’ll keep monitoring it and maybe add it to the blogroll here.
In the meantime, please read their latest entry called Internet Marketing & Effective Websites. […]

Is “Marketing” a Dirty Word?

I’m into marketing. I think it’s a good thing. Marketing is important. But some people don’t agree with me. They think “marketing” is a dirty word…something that “bad people” do. People believe that advertisers just want to push things on people that they don’t want. They call you during […]

Marketing Happens

Church Marketing Sucks: Marketing Happens

State of the Blogosphere

Micro Persuasion reminded me of a four part report put out by Technorati (who is now indexing over 4.3M blogs) about the “State of the Blogsphere”. Worth some time here:

Part 1 - State of the Blogosphere, October 2004
Part 2 - State of the Blogosphere: 4.6 posts per second
Part 3 - State of the blogosphere: […]

The Role of Blogs in Communication

A couple of co-workers and I were having an email conversation this week about blogging and its role in communication. The situation is our team is working on a project that involves people inside the team, some outside the team, and others who want to know the progress of the project.
After a series of […]

Branding Radio Ads

Great point posted in a recent Branding Blog post called Stupid Radio Ads:
I am sick of lame radio ads that try to get me to remember a phone number by simply repeating it over and over again…I don’t want to remember your stupid phone number. I have too many numbers to remember as it is. […]



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