It takes an engineer to build a computer.
It takes an electrician to route the computer lines.
It takes a programmer to write the software.
It takes a web designer to build a template.
It takes a graphic designer to create the visual appeal.
It takes a writer to provide quality content.
It takes a marketer to let people know about the site.
It takes a customer service specialist to interact with visitors.
Yet it only takes One Spirit to bring people to Jesus.

I wrote this a few months ago but the past day or so I’ve been thinking more about it. Those aren’t all the steps; I’m sure of that. I’m not trying to be all-inclusive. But the idea is that to be effective in web ministry, we really do need many different kinds of people working in different areas. Unfortunately, there are still some people that are trying to cover many if not all of those positions. I personally feel when you spread yourself out like that, you sacrifice some of your effectiveness.

Build a team. Find people who are programming specialists, graphic specialists, marketing specialists, copy writing specialists, and find a way to get them together to form your team. I’m not saying you can’t overlap, I’m just saying that it’s good to have people who are interested in different areas work in those areas. If someone on your team is good at what they do but is bored and wanting new challenges, help them. Challenge them. Let them try out some new things. You never know what kind of jewels you have in the wrong settings until you let them explore.

It’s good to be a generalist, but generalists need to yield to specialists for they know the particulars of a task, project, and mission.

It’s good to be a specialist, but specialists need to listen to generalists for they know how certain specialty fields fit with the others.