In marketing your site, you should all know that content is king. Good content is what drives the site. So what’s the Queen?

Linking is Queen

There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc… Today, things have become more complex, with search engines now using a very complicated algorithm that involves:

• links to your site,
• what is written in those links,
• who is linking to the site that links to yours,
• what are the keyphrases used in those links,
• what is the quality of the site that is linking to yours,
• how many other links does that site have,
• how many links out (and to what sites) does your site have,
• and other such criteria.