Keith has done a great job writing a summary of how the internet has changed over time in trying to find information.
Nice post, Keith. I enjoyed the concise history. I get tired of reading long history books, etc. I like the concise stuff first. If it piques my interest, then I […]

From time to time, I’ll post things that aren’t necessarily about effective web ministry, but I think they might be interesting to you because it’s interesting to me (how pompous!)
Anway, I’m on the Yahoo! bandwagon. Now so is Rob Sullivan of SearchEnginePosition.com.
So, do you Yahoo!?

Don’t worry. I’m not going to be the latest in naming everything The Purpose Driven _____. I’m just not that kind of guy (wink). However, I read an application of that name yesterday that floored me. It tickled me too.
Forbes.com has published an article called Purpose Driven…and this time […]

One of the things that makes a web ministry effective is that time is spent responding to and with site visitors. Seth Godin recently posted about a bad experience he had with a company’s website response component.

I wanted to mention something that is great for web design, but even greater for marketing. That is the use of breadcrumb navigation. Admittedly I don’t use it but will look to add it to websites that I can. Now I know some of you know exactly what I’m talking about. […]

Jargon is a funny thing. We all use it. When you’re around your co-workers, friends, or family, you will probably use words that you and your group know but others don’t know. The problem with jargon is a root problem with effectiveness. The problem is you’re not communicating well with your […]

I talked about how to design a site yesterday. Today I found this thread over at SearchEngineWatch.
Notice #3: Think what is best for your users first, the search engines will adapt.
There are a lot of good resources there also. I plan to work through them…but later.

I got back from a seminar today that reinforced some thoughts I’ve had for a long time. To me, when designing a web site (and a web ministry), you should have one thing in mind: Your Target Audience. Don’t design for a search engine.
I have a saying: Design for your target […]

Back in March of 2003, a group of Silicon Valley technologists got together for a chat about technology and ministry. The root question: can technology be used for ministry?
You may see that question and think, “Of course! That’s why I’m reading this blog”. Some of you aren’t. And all of us […]

It takes an engineer to build a computer.It takes an electrician to route the computer lines.It takes a programmer to write the software.It takes a web designer to build a template.It takes a graphic designer to create the visual appeal.It takes a writer to provide quality content.It takes a marketer to let people know about […]