I learned a new term today. It’s called “The Invisible Web” and it comes defined by e-Market Building:

The term ‘the Invisible Web’ refers mainly to websites that are built such that search engines never find them and/or can’t pick up their pages. The usual cause is:

• incomprehensible (to search engines) web addresses generated by databases
• incorrectly built (for search engines) Flash websites
• poorly coded websites that search engines just don’t follow

I guess it should go without saying that in order to be effective in your online ministry, your site shouldn’t be invisible.