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2004 November at effective web ministry notes

Archive for November, 2004

SEO Myth Busting from Jill Whalen

I receive an eNewsletter (and now RSS feed) from Jill Whalen of highrankings.com. I highly recommend you checking out her stuff. I’ve been a fan of her work for a few years now.
In this week’s issue of the High Rankings Advisor, she addressed two things that we’ve been working through in the office [...]

An Effective Apprentice

I’m a big fan of NBC’s hit TV show The Apprentice. So much so I’m a moderator of an online community of over 650 people that discuss the show. (If you’re a fan of the show and have never been in an online community, why not check it out with me?)
If you haven’t seen the [...]

Search Engine Blogs

MSN has now joined the blogsphere with their own blog called msnsearch’s WebLog. You can now add MSN’s blog along with Google and Yahoo!’s official blogs.
Thanks to the Search Engine Lowdown for the tip on MSN.

New MSN

Microsoft Unveils its New Search Engine - At Last says searchenginewatch.com.
Some say MSN will take over both Google and Yahoo. We’ll see. But it’s something to keep your eye on.

Staying On Top of Things

How do you keep up with the latest, greatest, and most updated news on the net? To help you be more effective with trends, news, ministry ideas, etc, I’ve decided to try to help out with some tools for you.
In case you’re not aware, RSS (Really Simple Syndication) has really caught on. Most [...]

Internet: Mission Field or Tool?

I’ve had this conversation with many people over the last few years, and I was having it again just this week. Is the internet a mission field, or is it a tool?
Well, it’s both.
I’ve written about this topic before on our office website:
The internet is a tool for ministry. We can use it to expand [...]

Keyword Optimizing

The guys at MarketingProfs.com have put out another great article entitled Keywords to Improve Site Conversion Rates. The summary:
To improve the conversion rate of your Web site, first find the keywords people are using related to your industry; make sure that the search results from the keywords you select are relevant to your industry; [...]

Who are the Evangelists?

The Church of the Customer blog has a short post called How Target does it. They quote Target’s marketing executive:
If we can convert guests [Target's term for customers] into evangelists, the credibility factor is significant. Someone else telling the Target story has far more impact than my running another consumer ad.
I’ve been a big [...]

Custom 404 Error Pages

There’s a good post on making custom 404 error pages over at SEO Roundtable called Must Haves: Custom 404 Error Pages.

BushMail?

This is a non-partisan blog.
Today usability guru Jakob Nielsen published in his email the results of studying both Bush and Kerry’s eNewsletters. It’s interesting. Here’s the pre-election analysis. I’m disappointed he didn’t post the post-election analysis online (if he did, I missed it). He instead did it in the [...]



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