I’m being reminded by the folks at MarketingProfs.com that a target audience isn’t just a demographic group of people. The folks at iPod are teaching us: An Old Lesson on Target Audience… the iPod Way.

The idea is that it’s not just about a demographic (teens, men, women) you should target.

You should also factor into it a psychographic. That is, what are things that those people really are about? You could call it an affinity group…at least how I’m reading it.

So, the Profs argue, you should target a combo of demo and psychograhpics. For example, you’d be more effective to target college students who commute, high school students who skate, etc. In shot, it’s a reason to not assusme that all people in a demographic fit your target audience. Make it more specific.