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2005 February at effective web ministry notes

Archive for February, 2005

eBay Gets Personal

David Progue writes today in the New York Times that eBay will begin sending personal emails in response to questions on their site. They will use auto responders only to acknowledge receipt of an email, but they will begin replying personally instead of “guessing” what your answer is with technology.
Though it seems like a [...]

Active Listening

Are you in your ministry listening actively to your audience? Steve Rubel at Micro Persuasion is getting paid to do it. Shouldn’t you?

Phishing for Online Marketers

Hey online marketers, I’ve got a question for you.
As you know, phishing has become a real concern for many people…and rightfully so. So much so that some companies are informing their customers to NEVER click on a link in an email that appears to be from them. Seems logical and safe. More [...]

Google Maps

There’s been a lot of talk today about Google Maps. I decided to check it out and I believe the hype! Very slick. I love how you can slide the map around quickly and do local search. Very cool. So far it’s only for the US.
Check out Google Maps or [...]

The Internet is the Place To Be

Seth Godin offers a couple of posts on why he thinks this “internet thing” is just starting. Very interesting posts. He says the reasons are because the internet is more accessible, faster, and cheaper than before. He also says:
The Yahoo generation is now getting driver’s licenses!! These are kids who have grown [...]

Power of Communities

Speaking of communities, Keith posted some excerpts about the power of communities.

Communities with Online Component

Community building is always an interesting thing. You are a member of all sorts of communities. They are defined geographically and by interests and/or affinity groups. The various communities you’re a part of may or may not have an online component to it. But it can.
For example, the Campus Crusade group at Indiana University of [...]

Ask Jeeves

To be honest, I’m not sure what to think about Ask Jeeves as a search engine. Many like AJ, but I’m not crazy about them.
But it might be time to keep an eye on them. They’ve opened a blog (similar to Yahoo, Google, and MSN) and it looks like they are about to [...]

Baby Got Book

Holy Cow! This is the funniest thing I’ve seen in a long time! Christians, come with a sense of humor.
Baby Got Book
Don’t be distracted by the background. Wait for the video. Hilarious!
Hey, if Christians can’t laugh at ourselves, then everyone else will!
Thanks to MonkeyOuttaNowhere for the tip.

Apple Outshines Google

Apple Outshines Google: Apple - Most Global Impact.
Makes me ponder what Apple is doing that gives it the best branding presence (better than Google) worldwide. Some quick thoughts:

The offer products that lower the technology learning curve
Their products are marketed as hip and cool, not pushed as necessary
They are consistent in their branding
Viral marketing is [...]



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