There’s a new book coming out by Seth Godin entitled All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World. Should be interesting. You can also follow along with Seth’s new blog for the book called Liar’s Blog.

Yes, the blog that will be marketing his book is called Liar’s Blog. Guess he’s using a blog to tell his lies?

Though I take issue with the title, the entries on the blog so far are good. This should be interesting.