There’s a new book coming out by Seth Godin entitled All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World. Should be interesting. You can also follow along with Seth’s new blog for the book called Liar’s Blog.
Yes, the blog that will be marketing his book […]

YourTotalSite.com posted about a very interesting idea. They are talking about replacing a website’s site map with a task map. On the one hand, it goes against the usability of a site (aren’t people used to using a site map?). Then again, do most visitors care about a site map? If […]

MarketingProfs.com have put out a two-part series about logos and they are great. If you’re considering a logo or working with one, these are a must-read. A summary of Logos: What Makes Them Work Part 1 and Part 2:
Developing a great logo is a strange mix of art, science, psychology and (in most cases) a […]

I’ve said it before and I’ll say it again SearchEngineLowdown says: Local Search Top of Mind for Search Engines.
If you have a church website or a ministry that is geographically local, you need to pay attention to what’s going on with the local search features of Google, Ask Jeeves, and Yahoo!
UPDATE: The Google Blog announced […]

Anheuser-Busch is eating drinking their own words. During the Super Bowl last month they advertised they are launching a new beer called Bud Select. The slogan or tagline for it was “No aftertaste”.
Well, after paying $2 Million for that ad, they realized that “No aftertaste” actually has a negative connotation to their other […]

I was going to post about this, but Andrew beat me to it.
Crosswalk on Internet Evangelism

How many of you have tried to call or write customer service somewhere only to have to wait…and wait…and wait?
Yawn.
And the worst of it is that often we think poorly of a company, ministry, or group that can’t get back to us in a reasonable time frame. What is reasonable? That’s hard to […]

I was reading a thread in the Search Engine Watch forum about cultural differences. Very interesting.
People in most of Europe are still weary of buying over the Internet. If you add to that the fact that mediterranean and many eastern European countries like to conduct business in person, over a meal or drinks, the […]

This will be a shakeup to the pay per click world: Yahoo! to Shed Overture Brand
CORRECTION: It’s just a rebranding. I misread.