You know that good content is key for a website. If there’s nothing to look at and read, why would people go? But what if that content isn’t updated often? People return slowly if at all.

Seth Godin made a great analogy about Things That Change. He says:

In most organizations, the frequency at which consumers are sent messages is far greater than the speed at which the organization actually changes. As a result, most of the messages are boring and repetitive. Which means that you’re training your prospects and consumers to ignore the messages–why bother reading something if you already know what it says?

The best stories change over time.

But I know from experience that it’s not always easy keeping a site updated with fresh content. My current home site suffers from staleness. I’m hoping to do some redesigning and integrating soon…but that’s not important right now. Gulp!

Back on topic…it’s not that difficult to get fresh content up on a website anymore. Most people reading this blog will already know an answer to the problem…blog! Scottie Claiborne does a good job talking about it in her article What Is Content? Part II where she has some other ideas besides a blog. (BTW, Part I is good too.)

Great stuff and worth the read.