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2005 April at effective web ministry notes

Archive for April, 2005

But What About PageRank?

I don’t want to brag, but it just feels reassuring when others are saying the same thing you are. First it was Gerry McGovern. Now it’s Brad Bereitschaft. In an article about PageRank, he concludes:
The take home message here is that PageRank is important, but it certainly is not worth obsessing over; […]

High Priced PPC

Someone asked me this week for an estimate on how much they should budget for a pay-per-click campaign. Well, would you believe that there are people willing to pay over $400 or even $500 for a key phrase? What about almost $150 to get hair removed if you’re in the DC area?
Believe it.
I […]

Branding Problems

Read an interesting article today about how the cable TV network TLC is struggling with ratings and identity. They made some bad business decisions (some have been fired including one at the top) but I think it’s also because they didn’t grasp branding.
TLC at one time had one of the hottest reality TV shows […]

God Blog Convention 2005

The website for GodBlogCon 05 is up and running. I hope to attend. Are you?



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