Disney is releasing a movie this summer from CS Lewis’ The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. To let the world know about it’s movie, they are doing what they call a Media Roadblock:

Disney-owned Buena Vista Motion Pictures Group is planning a multichannel, worldwide ‘roadblock’ simulcast of a new movie trailer on the Web, TV, and mobile phones.

The theatrical trailer for the upcoming ‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe’ will be broadcast on May 7 on ABC TV, Disney Channel, and four channels across the Starz Entertainment Group network. America Online will handle the Webcast, and Verizon Wireless gets the mobile phone duties via its VCAST wireless multimedia service.

Within a 48-hour period surrounding the U.S. launch, the international roadblock will take place in 32 countries. There are similar plans in each country to simulcast the trailer on TV and online outlets. The Walt Disney Pictures/Walden Media film, based on the novels of C.S. Lewis, opens in theaters in December.

Sounds like a Media Canopy that Larry told us about in Budapest!