Kevin has a great post called Marketers are Storytellers and it’s worth a read.

I agree with him. Especially in ministry, we need to be telling the story. Life-change stories are the things people want to hear. Facts and figures are interesting and give a real “wow” factor sometimes, but they also blow over people’s heads. Is 1 million visitors in a year a lot? Is 20 visitors a day a lot? How do we compare with other sites?

A lot of people don’t want to know those things. Those are good to communicate, but they are superfluous.

In ministry, people want to know: did someone’s life change as a result of your ministry? Tell me about that person. Tell me a story.

As Jesus often said, “The Kingdom of Heaven is like…[insert story here]”.