Read an interesting success story from CorporateBlogglingBlog today. Their conclusions from their experience:

• Blogs have made geography irrelevant in network building. It’s not a blog unique trend, of course, but for me blogs are a much more qualified and profound tool than the virtual social networks that could have been another option for us.
• Company size has become much less important. I’m a self employed consulant in Sweden and I was able to help my client start a network that today includes people in the UK, Netherlands, France, Sweden and Canada. I couldn’t have done it without this blog. There are certainly other ways to do it, but none so available to everyone.
• Blogs create revenue. You can make money because of blogging. And where direct blog revenue (i.e. ads) requires you to build heavy traffic, this indirect revenue is different. For the vast majority of bloggers that never will be able to compete with the big guys, conversations are more valuable than readership. I’d rather be read by 100 people who remember me than 100,000 that occasionally click my ads (if I had any).

Obviously not all of this has direct application to us, but look at what they found — through blogs they were able to network globally and see success in their bottom line goals.

I believe we can too.