I read about the Reuters report earlier this week, but marketer Joseph Jaffe has the best post on this:

Podcasting and blogging apparently mean nothing to London cabbies, pub landlords and hairdressers. A shocked Tribal DDB’er reels in the reality that outdoor, coasters and magazines might in fact be the best way to reach these respective targets.

In a related story, Adam Curry reveals he knows nothing about the fastest route from Heathrow to Soho, how many Guinness’ it takes to become comprehensively paralytic and the new Japanese Heat Treatment remedy.

Who knew?

I just find this funny.