Seth Godin blogs on mediocrity and it’s worth a read. When you read it, take out the food references and put in website terms.

Here’s an excerpt:

It’s not expensive to make a world-class roll. There are only a few ingredients, the recipe is straightforward (but not easy) and the ingredients don’t cost a penny extra.

Mediocre rolls are easier and more predictable. Once you figure out how to make a mediocre, tasteless, soggy roll, you can do it over and over again. Mediocre rolls can be baked by anyone, with very little care. And no one would ever go out of their way to purchase or consume a mediocre roll.

Take pride in the sites you build. Don’t settle. Settling is too easy. Take the time to do it well. Set yourself apart from all the other sites out there competing for your audience’s attention.