Nice little article: Yahoo search strategy aims ‘inside heads’:

The Web is maturing from billions of static pages into a massive assortment of communities where individuals suddenly find it nearly as easy to create and share their own content as they do to download other pages, Bradley Horowitz, director of technology development for Yahoo’s search group, said yesterday.

New types of software written to run on the Web are making it a cinch for individuals to share blogs, digital photographs and other information on-line, creating a more personalized and social Internet.

The shift to what the tech industry calls “Web 2.0″ opens up new challenges for organizing and finding information on-line.

Mr. Horowitz said the future of search involves communities of users creating their own collection of sites that are most relevant to them and sharing them with other groups.

…the barriers to creating and distributing content to an audience of millions have fallen.

The easier it is to share personal knowledge on-line and search it, the more relevant the Web becomes in people’s lives. “We think the Holy Grail is to get at the knowledge inside people’s heads,” he said.

Thanks Andy for the article.