A free 48-page eBook is available for download: Practical News & Case Studies on Internet Advertising, Marketing & PR:

Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report…

* Email campaign segmentation test results
* Search marketing lessons (especially combining PPC and SEO)
* Offline advertising and marketing lessons
* Web site design and landing page lessons
* Business-to-Business marketing campaign lessons
* Office politics and job searching tips for a successful marketing career