This morning I read two articles which make profound observations about today’s world that might indicate an effective direction for Internet evangelism.

Rather than attempting to guide someone’s web experience where you want it to go, these articles would imply it is wiser to publish what you are about (in my case for this purpose, that would be anything about who God is or what it would be like to know him) and be there when the “mob” is looking for things related to this topic.

This article describes one aspect of group behavior related to the ideas in The Wisdom of Crowds.
Article: Can You Manage a Mob?

This article describes the “bottom up” force created by the student generation for shaping their own media consumption habits - which is making the “top down” expert media publishers lose relevance.
Article: Oscars Show Foundering in Era of Niches