An article on ClickZ notes the coming trend in search - toward mobile phones.

The author quotes other sources quite a bit. Here are some of his excerpts:

“…twice as many cell phones are in use than PCs worldwide. One research organization predicts cell phone use will reach 3.3 billion by 2010, more than a 50 percent increase over 2005.”

“The leading edge battleground between us and Google in local search really will come on the phone,” predicts Microsoft Chief Executive Steve Ballmer.

Google Chief Executive, Eric Schmidt, recently said on the sidelines of its annual analyst conference that mobile advertising was the company’s single most exciting opportunity.

Much of the effectiveness of using the Internet to talk about Jesus results from search engines bringing people to your site when they are ready to think about their own spirituality. Imagine how much more effective that dynamic can be if the search engine can be accessible by phone! Now would be a good time to start watching developments in this area and begin learning how to maximize mobile searching.