What do you think of self-proclaimed Marketing Expert & Author, George Torok’s take on Campus Crusade’s marketing for The Da Vinci Code?
Kudos to the Campus Crusade for Christ on the creative marketing of their message.
The way to see a challenge as an opportunity. And more importantly they understand what they can and can’t change.
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I think he makes a strong arguement for how we SHOULD be conducting outreach. So many times we are portrayed as idiots looking to subdue the masses to our way of thinking when all we really want to do is FREE them from bondage to sin.
I have witnessed outreach initiatives that go either way and I think the more loving approach treats people as smart, intelligent participants in an honest conversation.