This could potentially be huge. Inside AdWords reports:

In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan - but we plan to roll them out to other regions shortly.

This will be interesting. Seems for a lower price (thus lower ranking) but a more “flashy” ad, there’s an almost unfair competitive advantage to those who just use text.

Or maybe it’ll be seen as a banner ad and not clicked on.

I don’t know, but this certainly is interesting! Looks like ministries should start paying attention to this and begin learning Flash if you’re into Google Ads.