It’s a good idea to monitor your brand, keywords, and web addresses in Google News. But you may want to also monitor what is being said in the blogosphere also (what people are saying, not what the news is saying).

On the Micro Persuasion blog, Steve shows us the new Technorati search feeds formula. You can now monitor your site URL and keywords using Technotrti via RSS much easier. Here’s the formula:

• http://feeds.technorati.com/search/www.eministrynotes.com
• http://feeds.technorati.com/search/eministry

Just replace your URL or keyword search term in the correct URL above and plug that feed into your RSS reader.

You can do the same with Google Blog search, but the formulas aren’t as clean (search URL or keyword). It’s probably just easier to do a search for them.