Martha Stewart’s brand is style. It’s all about how to decorate, cook, and all-in-all presenting to others things with class and style. Love her or hate her, that’s whats she’s about. And her business is pretty good at it by delivering that brand through television and magazines…and the web.

How important does Martha see the internet in communicating her message? Well, she expects it to be huge.

Martha Stewart Living Omnimedia Inc. expects to generate about a third of its earnings […] from its Internet business by 2010

Why am I talking about this here? How does this apply to us in eMinistry? Isn’t this like comparing apples to oranges? Well, probably, but they are both fruit!

Martha is expecting that more and more people will use the web to conduct their searches for her brand…and so she wants to position herself in such a way so that when people look for items of style, they find her. Currently she knows most people watch TV and buy magazines…but their is a growing portion online. So she’s adjusting her overall strategy to incorporate the web.

Do the same in your ministry. Your web strategy should fit into your overall ministry strategy. It’s just fine to use other mediums to communicate…just find out what mediums your audience uses.

Thanks to Chris for the link.