It’s always been the case, but I agree that integration of online and offline marketing is becoming more and more important.
The conclusion I draw from both these reports is we can no longer think of online search optimization and offline marketing / advertising as two separate things that have no relationship to each other.
Have you made much headway with this and/or have any stories of seeing this be true in your ministry?
One Response to “Integrate Offline and Online Together”
Leave a Reply
Search
About
This site is maintained by a few full-time staff members of Campus Crusade for Christ, International.
copyright
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
topics
- Blogging (39)
- Community (47)
- Culture (36)
- Demographics (25)
- Design (7)
- Events (27)
- General (364)
- GTD (4)
- Humor (10)
- Ideas (32)
- Marketing (64)
- Mobile Phone (5)
- Podcast (19)
- Projects (12)
- Response (32)
- RSS Tips (13)
- Site News (22)
- Spiritual (10)
- Strategy (45)
- Tools (82)
- Web 2.0 (28)
I have found this to very true. We did an advertising campaign recently in World Magazine. We pointed the reader to a specific URL where they could purchase a special DVD ministry package. However, most people called our 1-800 number that we also included in the ad and ordered the package. It is my theory that because of the demographics of those who read the magazine is why they called instead of typing in the URL to make a purchase.