http://www.eministrynotes.com/2007/08/29/integrate-offline-and-online-together/ A place to record notes on effective web ministry Fri, 08 Aug 2008 18:57:53 +0000 http://wordpress.org/?v=2.3.3 http://www.eministrynotes.com/2007/08/29/integrate-offline-and-online-together/#comment-45685 Doug Thu, 30 Aug 2007 01:27:44 +0000 http://www.eministrynotes.com/2007/08/29/integrate-offline-and-online-together/#comment-45685 I have found this to very true. We did an advertising campaign recently in World Magazine. We pointed the reader to a specific URL where they could purchase a special DVD ministry package. However, most people called our 1-800 number that we also included in the ad and ordered the package. It is my theory that because of the demographics of those who read the magazine is why they called instead of typing in the URL to make a purchase. I have found this to very true. We did an advertising campaign recently in World Magazine. We pointed the reader to a specific URL where they could purchase a special DVD ministry package. However, most people called our 1-800 number that we also included in the ad and ordered the package. It is my theory that because of the demographics of those who read the magazine is why they called instead of typing in the URL to make a purchase.

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