Matt Cutts is the leader of Google’s webspam team. He put together a simple, short video explaining Google’s search results page.
The most useful part of this video to me was his explanation of how Google decides to display the snippet of information in the search results.

You Tube - Matt Cutts Discusses Snippets

There is a really interesting video featuring Seth Godin. The video is less than 7 minutes long. He talks about the history of the web from a marketing point of view and where he thinks it’s going. Near the end he talks about the role he thinks social networks like MySpace, Facebook, […]

From Google’s description:
http://mail.google.com/mvideo A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at http://mail.google.com/mvideo
What about a global collaborative video Jesus project? Or even an “I’m part of a local movement” project? Or a “I’m home […]

It’s always been the case, but I agree that integration of online and offline marketing is becoming more and more important.
Online? Offline? Integrate!
The conclusion I draw from both these reports is we can no longer think of online search optimization and offline marketing / advertising as two separate things that have no relationship to each […]

Just be careful translating your stuff. Don’t be like some companies.

For years there was a significant difference in the way that Google and Yahoo handled it’s paid advertisement rankings. Here in the US, there is now no significant difference.
It used to be that in Yahoo the highest bidder got top ranking. It was simple and clean. You pay $2/click you’ll rank higher […]

Watch this short video of a fun and creative idea for doing some offline marketing.
Dec 15, 2006 Rocketboom.

I ran across a new web product to help with your SEO projects. It’s not free, but very reasonable. SoloSEO says that it
…helps SEO to be easier, by managing keywords, content, and link building all in one place. With SoloSEO you can use professional SEO tools to track, manage, and optimize your site.
Andy […]

This week an announcement was made that Google, Yahoo!, and Microsoft are now working together standardizing sitemaps.
A sitemap is a file that gets automatically updated every time you change your website and it’s one thing that Google has used for a while now to help it know what’s new on the web. What this […]

Google announced today that bloggers can now ping Google Blog Search. Pinging is basically a way to tell a service that you’ve updated your blog.
From the help page from Google:
The Google Blog Search Pinging Service is a way to inform Google Blog Search of weblog updates. These updates are then published and shared with […]