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Archive for the 'Marketing' Category

Brochures

Very interesting post from Seth’s Blog: Q: What do you think of my brochure.
Applies to both print and web!

Relevance of Tagging vs Search Engines

It’s not always the best, but Seth gives an example of tagging working better than a search engine

Blog Responding

I’m going to copy, paste, and edit an email exchange I had earlier this week. It all started when I ran across a blog post of someone who was running Google Ads on his blog and decided to write a post about one of the ads he read. That ad was from EveryStudent.com […]

Getting Started with Google AdWords

Want to get started with Google AdWords but felt overwhelmed? Check out the Google AdWords Starter Edition?
You can also read some resources from TruthMedia’s Marketing.
Thanks to the Pro Blogger for the tip on the Starter Edition.

Demographic Google AdWords

Inside AdWords: New demographic site selection
Looking to show your ads primarily to college age men? Or perhaps you want to focus your advertising budget on parents in their thirties who have a lot of disposable income? If so, you’ll be happy to hear that the site tool now provides demographic site selection for advertisers who […]

JESUS, Chapter 1

I’ve mentioned before YouTube.com. I really think this can be a facinating way to minister online. Create a video, upload it, and let it spread virally.
Today Chapter 1 of the JESUS Film went to YouTube. Of course you can watch it in many languages elsewhere.
I can see this strategy becoming effective.

Web 2.0 for Video

Well, here’s a relativly new Web 2.0 site that is really worth a look: YouTube.com
I’ve heard it described as “Flickr for Video”.
The Church of the Customer Blog has an interesting article on this featuring this graph showing site traffic of YouTube vs the New York Times:

When you upload a video (confession: I’ve not done this) […]

Advertise Laughing

I heard a quote today that I know has been around a while, but for some reason it stuck today.
If you want to make people laugh, tell them a joke, don’t tell them you’re funny.
Be real with your audience. Don’t tell them that Jesus changes lives, tell them how He changes lives…or examples of […]

BMW.de Got it’s Doorway Spam Slammed

TIP: Don’t use doorway pages to trick search engines or people. Google will ban you. Just ask BMW. They “used ‘doorway’ pages, which can be employed to trick search engines into leading their users to websites that are not directly related to the search terms” and they were bounced from Google.
Just be […]

iHateMyMarriage.com

Frank at Strategic Digital Outreach points us to a marketing campaign by a church in South Carolina using a domain name for a sermon series on marriage.
This is a great idea. Simple and creative.
But Frank asks:
I wonder if domains such as this could be used by multiple churches?
This is a fantastic idea! Imagine […]



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