I love this poster advertising for Easter. Read more: Church Marketing Sucks: EKG Easter Poster

Good warning from Andy Beal’s Marketing Pilgrim: Many Waste Money on Pay Per Click Advertising.

A free 48-page eBook is available for download: Practical News & Case Studies on Internet Advertising, Marketing & PR:
Marketers from 110 organizations contributed test results and lessons-learned stories for this fourth annual Wisdom Report…
* Email campaign segmentation test results
* Search marketing lessons (especially combining PPC and SEO)
[...]

There is good article over at Edge Church Think Tank that focuses on search engine optimization for churches. This is a great reference for those who are refining or developing a site for their church. Thanks Frank for the tip.

Not sure why I didn’t post this earlier, but this was an email I sent to a few co-workers a few weeks ago:
This is how viral works.
First there’s this article: 8 things pastors need to know about e-ministry by Terrell Sanders
Keith blogs about it: 8 things pastors need to know about e-ministry
Then I pick [...]

Philipp Lenssen of Google Blogoscoped has a very interesting post on what he thinks should be the 10 Web Trends That Should Die in 2006:

“Our article is too long, let’s split it up into many pages.”
“We have art content, so let’s create an artistic navigation.”
“Let’s ignore the rest of the world.”
“Let’s spam everything (blog comments, [...]

Seth Godin asked:
Is marketing the art of tricking people into buying stuff they don’t need?
Or is it about spreading ideas that people fall in love with?
Here’s my take: I think in a pure world, marketing is a part of basic economy. In basic economy you have a person with a want, need, or [...]

Since blogging is something a lot of people are looking into for quick delivery of content, and many use Blogger because it’s quick and easy, Dan says Wordpress is as easy as Blogger. And I tend to agree with him.

Plato wrote: “For this discovery of yours will create forgetfulness in the minds of those who learn to use it; they will not exercise their memories.”
A very interesting article in the USA Today called This is the Google side of your brain. She talks about how Google is becoming our repository of trivia, [...]

Speaking of Dr. Ralph Wilson, in his last eNewsletter he has some great advice on Keyword Research for Natural Search and Paid Search Advertising.
In addition, here are the top searches on Yahoo! in 2005 for various categories.