Martha Stewart’s brand is style. It’s all about how to decorate, cook, and all-in-all presenting to others things with class and style. Love her or hate her, that’s whats she’s about. And her business is pretty good at it by delivering that brand through television and magazines…and the web.
How important does Martha [...]

I’ve talked about some easy autoresponders before. Now I’ve found a service called FeedCycle that will publish serialized RSS feeds.
This is good. I’ve not tried it yet though. A TechCrunch article explains:
If you are telling a multi-part story, or communicating a segmented message over time, you should give FeedCycle a look. Publishers [...]

The other day I read a post by Seth Godin that emphasized something I’ve been putting a lot of thought to lately — the format of a technology (or medium) should reflect the audience’s comfort level of reception.
“Zikes! What did he just say?”
I’ve realized that ministry principles and philosophies translate quite well into new [...]

Okay, I went for the sensational headline.
If you don’t know what VOIP is, you could be worried. But rest assured, if you get VOIP, you’re happy, not sick.
VOIP stands for “Voice Over Internet Protocol”, or “Voice Over IP” for short.
Now let out that deep sigh knowing you’ve got a [...]

It is very common for churches to design their websites for their members not their visitors. Here are some tips from Tony on making your church website an evangelistic tool. This was one of the many topics covered in this months Web Evangelism Bulletin.

CNN.com is bold to ask Can Internet communication sustain us? They have some outstanding answers!
“True friends [...] need to learn when to stop blogging and go across campus to help a friend.”
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Increasingly, young people also are realizing that things they post on their profiles can come back to haunt them when applying for school [...]

It’s a good idea to monitor your brand, keywords, and web addresses in Google News. But you may want to also monitor what is being said in the blogosphere also (what people are saying, not what the news is saying).
On the Micro Persuasion blog, Steve shows us the new Technorati search feeds formula. [...]

There has been discussion about the value of MySpace or Facebook and whether Christians should avoid it, dive in, let their kids use it, etc.
Regardless of whether MySpace and Facebook are good for Christians to participate in, it is most important to note that the leaders we (at Campus Crusade for Christ) want to reach [...]

If you’ve followed this site with much regularity, you’ve probably heard about Pay-Per-Click (PPC) and Search Engine Optimization (SEO). What I don’t think we’ve done much is talk about the relationship between the two.
Lucky for us, Dr. Ralph Wilson started it for us with the short article For a New Site, PPC First, Then [...]

The other day the team of EveryStudent.com faced a decision; use our tool for making new sites automatically for ALL our new language sites, allowing our staff members to easily produce a locally “skinned” EveryStudent.com site, or use a custom-translated site as we have been doing all along.
We answered the question by asking, “What is [...]